Watch the Video! "Exposure" by Blake Brandes (Motivational Blog Rap #31)
Last night I was having a conversation about the shift in how people discover new music – from radio in the 90s to the internet in the 2010s.
The theory behind pop radio is to sell audience attention to advertisers, so the songs need to sound “similar yet different” to other pop hits so that people don’t change the channel when something “new” comes on.
But songs also “grow on” audiences with repeat listens.